Sunday, 23 February 2020

Dhofar Automotive Launches the RAM 2500 Power Wagon

Dhofar Automotive, the official distributor of RAM vehicles in the Sultanate has announced the arrival of the all-new RAM 2500 Power Wagon, at its showrooms. Sold as a crew cab, the Power Wagon features a strong road presence and a unique character, dominated by the large grille at the front hinting at the power that lies within. In fact, under the hood sits a 6.4L HEMI V8 producing 410hp at 5,600rpm and 429lb.ft of torque at 4,000rpm, making it one of the most powerful vehicles in its class. It is also equipped with some of the most advanced technologies ever seen in a heavy-duty pick-up including electronic-locking front and rear differentials, hill-descent control and an eight-speed automatic transmission, which work together to enhance the vehicle's performance across any terrain.

Commenting on the arrival of the new RAM vehicle, Biju Luckose, Marketing Manager at Dhofar Automotive said, “Dhofar Automotive always strives to make every possible performance and premium model, from each of the brands it represents, available to its customers in the Sultanate. Today we are proud to introduce the all-new RAM 2500 Power Wagon at our showrooms in Oman. This milestone vehicle is one of the most powerful vehicles in its class with tremendous capabilities, both on-road and off-road. “

“Over the past few years, RAM pick-up trucks have reinforced the trust of its customers here in Oman, thanks to their high performance, level of comfort, advanced technology and reliability. With the introduction of the RAM 2500 Power Wagon, we aim to carry this success forward, by making one of the best pick-up trucks in the world available in the Sultanate. The vehicle has been designed to meet the aspirations of those who want limitless power and capability without compromising on luxury, making every trip, no matter how short, a truly incredible driving experience.”

The RAM 2500 Power Wagon offers a significant step up from lightweight trucks in terms of both design and capability. It also offers the benchmark levels of luxury and technology for its class, making it a luxurious, durable and powerful pick-up truck, suitable for both a daily driver or for heavy-duty work.

Available on the standard model of the 2020 RAM 2500 is the powerful 6.4-liter HEMI V8, delivering a class-leading 410 horsepower @ 5,600 rpm and 429 lb.-ft. of torque at 4,000 rpm, to handle heavy-duty payload and towing requirements. This is accompanied by the smooth-shifting 8-speed automatic transmission, which has over 40 individual shift maps to optimise shift points for maximum fuel economy, performance and drivability. The Power Wagon is also equipped with the exclusive five-link coil suspension design, providing better load-carrying capabilities and improved navigation over obstacles when going off-road.

In fact, the RAM 2500 Power Wagon is the most durable production off-road truck in the industry. The Power Wagon features a unique suspension, factory suspension lift, locking front and rear differentials, disconnecting sway bar and a 12,000-lb. winch. It also includes a 360-degree camera, which includes forward-view camera gridlines to help navigate obstacles. The RAM 2500 also features all-new frames built with 98.5-percent high-strength steel, six separate cross members, hydro-formed main rails and fully-boxed rear rails for optimal strength and mass efficiency.

The new RAM Power Wagon, as with its smaller brethren, continues to offer the best lockable bed storage in the segment with the RamBox. The industry-first RamBox Cargo Management System includes versatile, weatherproof, lockable, illuminated and drainable storage bins built into the bed rails. The RamBox also features a power outlet perfect for tools and general usage.

Inside the distinctive cabin of the 2500, RAM has introduced all-new features, technology and premium materials; each of which has been carefully chosen to reflect the individual identity of the model as well as to further reinforce the brand’s leadership position in the market segment with regard to quality, technology and luxury.

The new RAM Power Wagon also features a 7-inch, full-color, 3D animation-capable driver information display, with a reconfigurable function that enables RAM truck drivers to personalise information inside the instrument cluster. The display is designed to visually communicate information, using graphics and text, quickly and easily.

The RAM Power Wagon also features the new Uconnect 4C NAV on a 12-inch fully configurable touchscreen, which can display one application, such as the navigation map, across the whole 12-inch screen, or can be divided in half, operating two different applications at once. This is coupled with an enhanced audio system to immerse passengers in the ultimate sound experience. Furthermore, redundant HVAC controls and a new enhanced-ergonomic switch bank deliver improved feedback and appearance.

“I would like to invite all RAM enthusiasts to visit the Dhofar Automotive showrooms to see one of the most capable off-road trucks ever – the RAM 2500 Power Wagon first-hand, as well as to book a test drive. We are confident that it will not only amaze you with its looks but with its performance aspect as well,” Biju added.

In the Sultanate, RAM models are available at Dhofar Automotive showrooms with different equipment classes. For more information on Dhofar Automotive visit www.dhofarautomotive.com or call +968 2458 4530.