Wednesday, 27 October 2021

Dhofar Automotive Launches the All-New Jeep® Grand Cherokee L and Breaks New Ground in the Full-size SUV Segment

Most awarded SUV ever delivers even more legendary 4x4 capability, premium on-road refinement, craftsmanship, comfort, with the most advanced safety and technology features in its class

  • The All-New Grand Cherokee L: a new great milestone in the company’s journey to achieve its ambition to become the leading automotive company in the region.
  • Available for the first time in the vehicle’s history with three-rows , now in the Middle East
  • Rooted with the legacy of the Jeep brand, the new Jeep Grand Cherokee offers 4x4 capability, best-in-class safety, and advanced technology features.
  • Most technologically advanced Grand Cherokee ever with next-generation technology offers customers unmatched comfort and a premium experience. 

Dhofar Automotive recently celebrated the reveal of the All-New Jeep® Grand Cherokee L as part of a special ceremony to launch the new model in the Middle East region. The Jeep brand marks 80 years of 4x4 leadership with the rebirth of an American SUV icon –blending off-road capability with premium on-road driving experience, which, for the first time in the vehicle’s history, includes a third row of seating.

The newest iteration is designed and engineered to deliver an unmatched combination of even more legendary 4x4 capability, superior on-road refinement, premium styling, and impressive craftsmanship inside and out, along with a host of advanced safety and technology features.

Commenting on the launch of the All-New Jeep® Grand Cherokee L, Mohammad Yahya Al Farei, Chief Operating Officer at the Zubair Automotive Group said, “Since its first launch thirty years ago, the Jeep Grand Cherokee has been one of the most preferred vehicles in Oman and this SUV continues to be the best-selling SUV in the range of models we offer. The great thing about the new model is that it is designed based on a survey of Jeep customers around the world, and thus meets the desires and needs of our most loyal customers. The Jeep Grand Cherokee has been crafted to deliver legendary Jeep 4x4 off-road capability blended with superior on-road manners, and many advanced technology and safety features, while also extending to accommodate a third row of seating to meet the growing needs of our Jeep customers who have asked for more space and functionality.”

Hatem El-Naggar, General Manager at Dhofar Automotive, said, “The launch of the Grand Cherokee L will undoubtedly contribute to enhancing the presence of the Jeep brand in the local market, as it will play an important role in meeting our ambitions to occupy the first place in this category with a model that perfectly combines practicality and luxury. We look forward to seeing this unique icon on the roads of the Sultanate in the next few days”.

The average price for the all-new Jeep Grand Cherokee L ranges between $40,000 and $70,000 pre-VAT, with a wide lineup that includes V6/V8 engines and 4 trims including premium and luxury versions.

In the Sultanate, Jeep, Chrysler, Dodge, Fiat, Alfa Romeo, and RAM models are available at Dhofar Automotive showrooms with different equipment classes. For more information on Dhofar Automotive visit or call +968 2458 4530.